Nynke van der Laan
Associate professor in Digital Health Communication
Nynke van der Laan
About me
How can innovative technologies help people live healthier lives?
This question is central in my research, teaching and ancillary societal activities. To answer this question, I aim to contribute to knowledge of 1) the psychological determinants of health behavior, 2) how unique features of innovative technologies
may impact on those, and 3) design aspects leading to an optimal user experience. Below I showcase a selection of projects and applications. For more information about my research, teaching and other activities see the menu at the top-right.
VirtuMart
A virtual supermarket to measure food purchasing behavior
Effects and underlying mechanisms of in-store interventions can be investigated in this 3D digital environment.
CoronaMelder
Design and evaluation
What factors contribute to the adoption of a novel (health) technology? (Why) do people adhere to the advices given in the notifications of the CoronaMelder? With the studies conducted for the evaluation of the CoronaMelder we aim to find the answers to these (and many other) questions.
VirtuMart shopping game
A gamified VR attentional bias training
Divert your gaze towards healthy food items and away from unhealthy ones. Does this affect attentional biases towards unhealthy foods? That is the question we aim to answer in this project funded by NWO/Diabetesfonds.
Advergames in VR
Design and evaluation
In this collaborative project with the VR-studio VR-Owl we investigated how playing a branded (versus non-branded) chocolate VR puzzle game affected purchase intention and brand memory.
Replication project NWO
Can we have a second serving?
Our preregistered direct replication study of Hare et al. (2009, Science) on the neural background of self-control was recently published! Did we replicate the original findings? Yes and No… – a summary of the project
Personalised digital nudging
Empirical, Ethical and Design Perspectives
In this PPS-Health Holland-funded collaborative project with the app company Nakko we investigate how personalized digital technologies - in this project a self-scanning app on your phone - can be used to make people make healthier food choices in the supermarket.
Academic tasks
Click on the icons below to find out more about my work.
Research
Publication, research projects and more.
Teaching
New Media Design track coordination, courses, MSc thesis project supervision.
Impact
Academic positions, ancillary societal activities.
VirtuMart
A novel scientific tool for measuring and (potentially) changing food purchasing behavior.
Contact
Postal, visiting and other contact information.
Tilburg University Profile
Affiliated with the department of Communication and Cognition, Tilburg University.
Curriculum Vitae
For a complete overview of research, teaching and impact activities.